In Valio’s challenge, participants are invited to develop an organic dairy-based snack or cooking product that appeals to a broad consumer audience and meets widespread market demand.
The objective is to strengthen Valio’s existing product portfolio by creating an accessible and attractive product that goes beyond a niche market and responds to the everyday needs of modern consumers. Participants are encouraged to focus primarily on developing one product concept, although ideas may also be extended to cover both the snack and cooking product categories.
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Founded in 1905, Valio is a Finnish dairy and food company. Our mission is to create well-being and great taste in a responsible way. We produce delicious foods from milk and a wide range of other ingredients, bringing enjoyment, variety, and inspiration to everyday meals. At the same time, we are committed to animal welfare, promoting healthier lifestyles, and ensuring that locally produced food remains available for future generations.
