Call for Consumers – Help us Create a New Blueberry-Based Product

As a participant, you will join a creative process where new product ideas are developed. The most promising concept will be further developed and launched in collaboration with the company in 2026. Participants who take part in all sessions and activities will receive a small food gift card and sample products from Lepomäen Tila as a token of appreciation.

What to expect:

• Influence the development of a new food product
• Learn how food innovations move from idea to store shelf
• Participate in 3 guided online workshops and 1 face-to-face workshop (Aistikattila, Medisiina D, Kupittaa, Turku) in October-November 2025 (approx. 10 hours total)
• You can take part in the workshop activities in English

Who can join:

• You are between 18 and 65 years old
• You are interested in healthy food and blueberry-based products
• You are not professionally involved in food, design, marketing, or healthcare
• You have a reliable internet connection and a computer with a webcam
• You are willing to participate in all sessions – see the session schedules here

Application deadline: 3 October 2025

Register here

Limited spots available. We welcome you to join and help create the next blueberry-based food innovation.

The workshops are carried out as part of the BLUE project, funded by EIT Food.

For more information, please contact:

Ella Koivuniemi
Senior Researcher
Nutrition and Food Research Center
ella.koivuniemi@utu.fi