In Lassen Luomu’s challenge, participants are asked to design a comprehensive concept that makes a freeze-dried tomato product genuinely desirable and well-suited to the Singaporean market.
The ideation process may focus on, for example, the following aspects:
- Branding for Singapore: What kind of brand personality, story, and visual identity would resonate with Singaporean consumers?
- Packaging and Marketing Design: How can the packaging and marketing materials be designed to stand out from competitors and communicate a premium-quality product?
Kulmala Garden and Lassen Luomu products are fully committed to promoting a greener future for everyone. Through sustainable cultivation practices and environmentally friendly choices, we strive to ensure that our products are not only delicious and pure but also produced responsibly.