Innovation Festival

Launching Lassen Luomu’s Freeze-Dried Tomato Product in Singapore

How to Create a WOW Effect for a New Export Brand?

In Lassen Luomu’s challenge, participants are asked to design a comprehensive concept that makes a freeze-dried tomato product genuinely desirable and well-suited to the Singaporean market.

The ideation process may focus on, for example, the following aspects:

  1. Branding for Singapore: What kind of brand personality, story, and visual identity would resonate with Singaporean consumers?
  2. Packaging and Marketing Design: How can the packaging and marketing materials be designed to stand out from competitors and communicate a premium-quality product?

 

Kulmala Garden and Lassen Luomu products are fully committed to promoting a greener future for everyone. Through sustainable cultivation practices and environmentally friendly choices, we strive to ensure that our products are not only delicious and pure but also produced responsibly.

Learn more about the company (webpage in Finnish!)